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Google To Promote Secure Websites (HTTPS) In Search Results


Well, this info will be more vital to the webmasters and site owners out there… Pls read the report according to BBC below:

Google has said it will give preference to more
secure websites in its search rankings from now
The search engine has been testing highlighting
pages that have HTTPS encryption by default,
and will now roll out across its algorithms.
“We’ve seen positive results, so we’re starting to
use HTTPS as a ranking signal,” Google said.
The decision could encourage more sites to turn
on encryption, which makes them less
vulnerable to hacking.
Encryption is used to digitally scramble data as it
passes between a user’s device and an online
service in order to prevent others eavesdropping
on the information.
It is used by many, but not all, sites that show a
little padlock and use a web address beginning
HTTPS. The “S” stands for secure.
But for many firms across the web, adding
encryption has to this point been an additional
burden in terms of time and costs.
‘Best interest’
“Previously organisations have shied away from
encryption due to cost concerns or fears of
slowing website response times,” said Jason
Hart, of the data protection consultancy SafeNet.
“But there are now high-speed encryption
technologies available that mean cost and speed
need no longer be an issue.
“So there really is no excuse for any data to be
transmitted or stored in plain text.
“Every company wants to rank favourably on
Google, so it’s in their best interest to ensure
web pages are encrypted.”
Google said that – for the time being – whether
a site was encrypted or not would not be a
crucial factor in how they ranked sites.
“For now it’s only a very lightweight signal –
affecting fewer than 1% of global queries, and
carrying less weight than other signals such as
high-quality content – while we give webmasters
time to switch to HTTPS,” Google’s Zineb Ait
Bahajji and Gary Illyes said in the blog post.

Credits: Nairaland, BBC

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