JIDENNA: talks Heineken and Nigerians


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HEINEKEN Nigeria has just launched an ad featuring the Nigerian-American singer, Jidenna, which highlights the parallels between the worlds most international brand Heineken and Nigerians.

As highlighted in the ad by the artiste, Heineken as a brand possesses three qualities that can be likened to Nigerians in comparison.

First, he said, Heineken can be found in 192 countries including Paris, Johannesburg, Madrid, Moscow, Cairo, Montreal and theres an 80% chance of finding a Nigerian in any of these cities.

He also said that Nigerians have proved their mettle globally, and its not uncommon to see them breaking records in Ivy League institutions, or deploying innovative ideas in solving problems. They can boast of unmatchable brilliance, compassion and quality results.

Likewise, the Classic Man revealed Heinekens quality is also largely unmatched with a guarantee of the same taste and quality anywhere in the world made possible with the skill of a Master Brewer with 15 years of experience under his belt.

Nigerians are passionate about family and what it represents. They will stop at nothing to keep their family closely knitted. Heineken is a family-owned brand that understands the importance of family in the grand scheme of things. Despite the evolution of technology, Heineken remains in touch with its traditional roots.

With these similarities between Nigerians and Heineken established, it is not a surprise Nigerians love the premium beer brand, Jidenna said.

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