Online Shopping Fever Hits Nigeria For 12.12

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Excitement is rising in Nigeria; behavior is changing,
as a new wave emerges among the different classes
in the country.
Online shopping is fast becoming a frenzy and the
excitement in 2014 is at fever pitch, as Nigerians
prepare to break the bank for gifts for colleagues,
friends, and family this Christmas season.
With decreasing oil prices and devaluation of the
Naira threatening to affect brick and mortar stores
this season, economic analysts expect the real
activity of the season to happen on online shopping
websites with the allure of choice, massive
discounts, home deliveries and innovative offers for
the season.
2014 has seen the growth of the marketplace model,
where brick and mortar stores have been given the
opportunity to potentially reach 65 million online
Nigerians by leveraging on the existing technical,
marketing and logistics infrastructure of the online
shopping powerhouses.
From mobile phones to tablets, deals on fashion,
household goods, toys, and sports equipment and a
lot more, customers are expected to get a long list of
deals to last them for the entire season.
Come 12.12, 2014, the fever is expected to hit a new
all-time high, with word on the street that Nigeria’s
number one online retailer, Jumia expected to have a
customer appreciation event on their website bigger
than any seen in the country.
With customers expecting to get something for
everyone, shop effortlessly and on the go via
the Jumia website and mobile applications, save
while getting the best deals, and styling up for the
season, this is expected to be the beginning of a
yearly event that could over shadow every other
shopping period in the year.

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