If the past ten years were all about transforming communication into a mobile platform — via text messaging, instant messages, and video calling — this decade is all about communicating via social media.
Social media services are aiding a generational shift in the way people view each other, and in the way they view their favorite brands and websites.
For this reason, it is essential to embrace social media as an essential tool for the promotional and brand-building process.
There are five distinct reasons that both blogs and businesses should embrace social media platforms.
1. Social Media is an Advertising Platform
Social media is often thought of as a way that people waste time at work, bide their time at home on the sofa, or communicate with long lost classmates.
That might all be true, but it also functions as one of the most lucrative advertising opportunities online. Facebook’s social advertising platform, combined with Twitter’s “featured tweets” and built-in advertisements, offers businesses and blogs a way to pinpoint future customers that they’ve never before enjoyed.
These services can display ads only to the people most likely to click them — far better than Google’s “relevant keyword” AdWords system — and ensure a much better return on investment than prior, non-social platforms ever did.
2. Direct Communication with Customers Humanizes Business
Before social media platforms revolutionized business, corporations of all sizes were largely viewed as far-off monoliths. Their employees and executives were off-limits, and customers had very little say — if any — about where the company was headed or what products it should unveil next.
That is no longer the case. Social media allows companies to interact directly with their customers, and this actually helps to develop a more solid and stable relationship between the corporation and the consumer…continue reading from the Source