Follow your heart
Have a vision for what you want to do and achieve with your
site. Then do what is needed your own way without letting
external influences affect you.
Almost everything–all external expectations, all pride, all
fear of embarrassment or failure–these things just fall away
in the face of death, leaving only what is truly important.
Remembering that you are going to die is the best way I
know to avoid the trap of thinking you have something to
lose. You are already Na.ked. There is no reason not to
follow your heart.
If you believe you can quit your day job and make a living
writing, give it a shot. Risk will sometimes result in failure
but it is vital to trust yourself and go for it.
You can’t connect the dots looking forward; you can only
connect them looking backwards. So you have to trust that
the dots will somehow connect in your future. You have to
trust in something — your gut, destiny, life, karma,
whatever. This approach has never let me down, and it has
made all the difference in my life.
Love what you do
You must be committed to your blogging, your passion is the
key to your success. Pour your heart and soul into
everything you do around your site.
Your work is going to fill a large part of your life, and the
only way to be truly satisfied is to do what you believe is
great work. And the only way to do great work is to love
what you do.
Go for a home run
Never sacrifice quality. Quality is much more important
than quantity. Put time into researching and producing
content. One epic post will result in much more than several
Be a yardstick of quality. Some people aren’t used to an
environment where excellence is expected. One home run is
much better than two doubles.
You are busy, time is short. Make sure to spend your time
on things that will get you to reach your blogging goals.
Ignore the rest.
People think focus means saying yes to the thing you’ve got
to focus on. It means saying no to the hundred other good
ideas that there are. You have to pick carefully.
Work hard to make it simple
There is power in a good design. It makes your site stand
out from the crowd and delivers better conversions.
Design is not just what it looks like and feels like. Design is
how it works. Simple can be harder than complex. You have
to work hard to get your thinking clean to make it simple.
Steal great ideas
Read a lot, open your mind to ideas and look at the world
with the “I’ve got to write about this” mindset. You will find
ideas in everything, ideas that you can steal and convert to
your blogging field.
We have always been shameless about stealing great ideas.
Your goal isn’t to make money
Don’t focus on money. Build your brand and your audience
first. Money will come as a consequence of the blogging
work you do.
Apple’s goal isn’t to make money. Our goal is to design and
develop and bring to market good products. We trust as a
consequence of that, people will like them, and as another
consequence, we’ll make some money.
Don’t lose faith
Blogging is hard, many bloggers fail and most blogs die. It
is important never to give up and just continue going for
Sometimes life hits you in the head with a brick. Don’t lose
Thank you for the inspiration Steve.
Follow your heart