Portugal harnessing potential of social networks to attract Chinese tourists



Portugal is harnessing the potential of social networks in attracting Chinese tourists, Portuguese Lusa News Agency said Wednesday.

The Chinese application WeChat has around 698 million users, showing just how much it is affecting all aspects of Chinese life, the report noted.

Lusa Filipe Silva, from Tourism of Portugal, told Lusa that the application signals a radical change.

“The Chinese consumer has a huge tendency to use social networks and new technology. Portuguese companies have to be prepared for this challenge,” he said, adding that Chinese tourists are not the same as ten years ago.

Tourism of Portugal has now begun circulating promotional material on Chinese microblogging service Sina Weibo, which has more than 230 million users.

Last year, the agency said around 154,000 Chinese visitors came to Portugal, a rise of 36 percent compared with 2014, and spent around 60 million euros (68.2 million U.S. dollars).

_Cinhua News.

DO YOU NEED HOT NEWS & EXCLUSIVE STORIES??? Image result for happy emoticon png JOIN Olajide TV WhatsApp Group.

Keep Visiting Olajide TV for more exciting contents.
READ  Xenophobia: Your planned visit to South Africa is an insult to Nigerians- FFK tells Buhari

No Comments Yet.

What do you think about this?, Leave a reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: